It’s often said that designing for commercial purposes is probably the most challenging part of all design. Especially advertisement design is mentioned in this context: If an advertisement design wants to succeed, it has to unite cleverness and often humor as well as an astonishing, innovative design approach to be remarkable. An adage says that a bad product is more likely to be bought with a good advertisement; and a good product won’t be bought with a bad advertisement. Unfortunately, there are very little advertisement designs which are really well made. In this article, I will showcase some of them.
Diesel – Be Stupid
Diesel – Sex Sells
Stockholms Hundforum
“What’s your dog up to when it’s home alone?”
Unicef – Child Abuse
“If you don’t fight child abuse, who will?”
Prostate Cancer Foundation
“Prostate cancer? A blood test will tell you.”
International Society for Human Rights
“We are celebrating 60 years of the universal declaration of human rights. Keep supporting the fight and join us.”
Mercedes Benz – Brake Assistant Plus
Boysen
“The No. 1 paint”
Ben & Jerry’s
Wüsthof
Nike – Basketball Battlefield
The Economist
Fiat
“Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.”
Sensodyne
“For sensitive teeth.”
Perrier
Sour Marbels
“Really sour.”
Audi
“Independent grip. Intelligently applied.”
Marmite Squeezy
“You either like it or you hate it.”
Nykke & Kokki – Business Food
Adidas China
Nike Football
Lego – Builders of Tomorrow
Pedestrian Council of Australia
“Kill a kid. Kill a family. Slow down in school zones.”
Pat the Baker
“The toast of Ireland.”
Ortoimplant Dental Clinic
“All your teeth back in just 24 hours.”
Muddy York Rugby Football Club
“Now recruiting. Join Toronto’s gay rugby team.”
Estonian Evangelical Lutheran Church Charles XI Parish
“Dear Jesus Christ, happy birthday!”
Tiji TV
“As imaginative as children.”
Power Horse Energy Drink
“This could get ugly.”
Mentos Pure Fresh
“Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.”
Samu Social
“Indifference kills.”
Durex
“No exit.”
Leica
“Cameras with Anti-Shake Image Stabilization”
Smart
“90 degrees parking. Only for smart owners.”
Calgary Zoo
“Go back in time. Dinosaurs alive. Now at the Calgary zoo.”
Bros
“It’s what mosquitos would use on mosquitos they don’t like.”
The LCBO (Liquor Control Board of Ontario)
Masterlock
“Though enough for any job.”
Land Transport NZ and NZ Police
GRT Radisson – Teppanyaki food
Alex Varanese – ALT/1977
“[I'd] grab all the modern technology I could find, take it to the late 70′s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars. I’ve explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).”
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